Market Research         Median age: 47 (boomer) 3.25 people/household Own their home 37% have other residential real estate (second home/timeshare) Taken from a study of the affluent client: Defining Luxury by Laurie Moore-Moore The above images are from the advertising campaign featured in Architectural Digest.   A strong brand delivers a promise that meets the real needs or desires of its constituents at every point of contact. The Sotheby’s International Realty® brand strategy establishes the basis for this. We strive to deliver our brand promise at every point of contact with our constituents, whether someone interacts with the Sotheby’s International Realty brand as a buyer, seller, affiliate or investor – by phone, through an agent or online. But fundamentally, our brand promise begins with ourselves and the promise we intend to keep to the home buyers and sellers who give the affiliate network a reason to exist. It is critical that each of us understand the nature of our brand promise and how our individual performances deliver that promise. Sotheby's Resource Advantage   Selling Factors   The Sotheby's Network   Worldwide Distribution   Marketing Plan   Online Marketing   Print Advertising   Significant Sales   Our Relocation Services           Copyright © 2008 - Betsy McCombs - Gibson Waterfront Sotheby's International Realty Copyright © 1999-2007 - Re/Max Waterfront, Ltd.   Each Office is Independently Owned and Operated. ©2005 Sotheby's International Realty Affiliates, Inc. Sotheby's International Realty® is a registered trademark licensed to Sotheby's International Realty Affiliates, Inc. Equal Housing Opportunity.